Friday, April 18, 2014

What You've Been Waiting For - How to Write a Good Advertisement by Victor Schwab - ebook and paperback

The truth of advertising may have been lost since its Mad Men days, but can be found.

Lessons in How to Write a Good Advertisement was Schwab's legacy. Now we're bringing this back as both a quality ebook and trade paperback. This way you can build your library and keep it on your smartphone or tablet, as well as your shelf.

Victor Schwab's How to Write a Good Ad is now available in book and paperback.

Of course, it's going to be a little bit - but you can wait, can't you?

The scene is that I wanted to rush this out to you so the word would get out that these classic books are being re-published. As part of this, we are just half way through the list of distributors - 3 down, 3 to go.

Already, we've put the book up as an epub, but as soon as the proof gets here, we'll also release the paperback on Amazon, etc. (Nothing like being able to tab, underline, highlight, and dog-ear a real book in your hands, to my mind.)

The point of this series is to enable you to have your own virtual "Boardroom of Experts" - having their books on your smartphone or tablet for rapid access. (And they can also be read on your computer, of course.)

While I don't have time today, you are owed a review of this book. And there's some extra's to tell you about, but that is also yet another post.

To say the least, when we publish 9 books by 8 authors all at once, it's faster than doing it one-by-one, but still takes awhile. Maybe we're used to having these guys around during the editing process, but it's not like they don't want to come and sit in your mind, too.

So, just as fast as we can, they're coming at you.

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