tag:blogger.com,1999:blog-49394857456748377972024-02-07T18:43:38.138-06:00Victor Schwab - How to Write a Good AdvertismentVictor Schwab was one of the early copywriters and is most known for his articles that became the book "How to Write a Good Advertisment." This blog is to help you understand the craft as he knew it.Anonymoushttp://www.blogger.com/profile/15993713468823655061noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4939485745674837797.post-71150849003037222542014-04-28T16:12:00.000-05:002014-08-08T21:27:08.571-05:00New Book Release: How to Write A Good Ad, by Victor O. Schwab<h1 class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjt6jkmLw3Z-MdjEn7Kh3fkl5axQdl4dncct9aRExq8yAgog_43VNr2a0uwCE5rBfc1x6g9tFDyrm2E58EARO82iw8SYjMSPIZ1u0pQ8LKA637xty339fKJNiH5e7DYdTLO2vVMV4TeP1g/s1600/Schwab-cover.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Victor O. Schwab's How to Write a Good Advertisement - Get Your Copy Today!" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjt6jkmLw3Z-MdjEn7Kh3fkl5axQdl4dncct9aRExq8yAgog_43VNr2a0uwCE5rBfc1x6g9tFDyrm2E58EARO82iw8SYjMSPIZ1u0pQ8LKA637xty339fKJNiH5e7DYdTLO2vVMV4TeP1g/s1600/Schwab-cover.jpg" height="400" title="Victor O. Schwab's How to Write a Good Advertisement - Get Your Copy Today!" width="270" /></a></h1>
<br />
<b>"Most <a class="zem_slink" href="http://en.wikipedia.org/wiki/Advertising" rel="wikipedia" target="_blank" title="Advertising">advertising</a> <a class="zem_slink" href="http://en.wikipedia.org/wiki/Copywriting" rel="wikipedia" target="_blank" title="Copywriting">copywriters</a> know their fundamentals.</b> Many of us practice them. <i>Some of us should get back to them. </i><br />
<br />
"Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge—and practice—of these fundamentals will determine the extent of his success. <br />
<br />
"As <a class="zem_slink" href="http://en.wikipedia.org/wiki/Daniel_Defoe" rel="wikipedia" target="_blank" title="Daniel Defoe">Daniel Defoe</a> said, '<i>An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' </i><br />
<br />
"So <b>this book will strip down to fundamentals</b>, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective." <br />
<br />
<i>- Victor 0. Schwab</i><br />
<br />
<b>Get your copy today</b> - and <i>learn the secrets of writing ads from the Masters</i>...<br />
<br />
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<h3 style="text-align: left;">
Also available as part of a recently-released bundle: </h3>
<div>
<span style="line-height: 18.200000762939453px;"></span></div>
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<h3 style="text-align: left;">
New Bundle of Salesmanship Books Just Released!</h3>
<div>
<div style="text-align: left;">
<i>In order to understand marketing/copywriting, you have to understand selling</i>, because "<a class="zem_slink" href="http://en.wikipedia.org/wiki/Advertising" rel="wikipedia" target="_blank" title="Advertising">Advertising</a> is Salesmanship in Print."<br /><br />
There are basic reasons people buy anything. These have to do with their
emotional makeup, their mental habits and behavioral instincts. The
reasons for people doing anything haven't changed much in the last
10,000 years.<br /><br /><b>So the classics which tell the most successful ways of selling are just as valid and workable now as the day they were written.</b>
These modern books are just another version of the same truths which
have helped people buy goods back in the trade-route bazaars before
history was ever written.<br /><br /><i>What is new about this collection is that the best have been assembled all in one place:</i></div>
<br />
<ol style="text-align: left;">
<li><b>Dale Carnegie</b> - How to Win Friends and Influence People</li>
<li><b>Elmer Wheeler</b> - Tested Sentences That Sell</li>
<li><b>Orison Scott Marden </b>- Selling Things</li>
<li><b>Edward Berman</b> - Successful Low Pressure Salesmanship</li>
</ol>
<div style="text-align: left;">
<br /><b>This bundle consists of the true classics of selling</b> which have consistently outperformed other systems based on pushy, high-pressure tactics which only alienate potential buyers. </div>
</div>
<div style="text-align: left;">
</div>
<div>
<div style="text-align: left;">
On the Internet now, there is a complete rejection of the "standard sales page."<br /></div>
<ul style="text-align: left;">
<li>Search engines don't want to rank these as people don't want to find them. </li>
<li>People spend outrageous amounts on ad-blockers. </li>
<li>Social media sites will block and ban links to "salesy" pages.</li>
</ul>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<b>People don't want to be "sold."</b></div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<i>But people do want to buy</i> - <u>especially</u> on the Internet.</div>
<div style="text-align: left;">
<br />
These four books explain who and how people are making sales happen both
in person and online - even though they were all written before the
Internet, and even before the personal computer.<br /><br /><b>Because the classic truths which help people decide and act have never changed.</b><br /><br /><i>You can know these now - and <u>use them from here on out</u>.</i><br /><br /><h3>
<b>Get this bundle today!</b></h3>
Since Amazon turned down having this as an exclusive - we're publishing it everywhere else:</div>
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-4939485745674837797.post-87163363310271590502014-04-18T12:21:00.000-05:002014-04-18T19:09:59.101-05:00What You've Been Waiting For - How to Write a Good Advertisement by Victor Schwab - ebook and paperback<h1>
The truth of advertising may have been lost since its <a class="zem_slink" href="http://en.wikipedia.org/wiki/Mad_Men" rel="wikipedia" target="_blank" title="Mad Men">Mad Men</a> days, but can be found.</h1>
Lessons in How to Write a Good <a class="zem_slink" href="http://en.wikipedia.org/wiki/Advertising" rel="wikipedia" target="_blank" title="Advertising">Advertisement</a> was Schwab's legacy. Now we're bringing this back as both a quality ebook and trade paperback. This way you can build your library and keep it on your <a class="zem_slink" href="http://en.wikipedia.org/wiki/Smartphone" rel="wikipedia" target="_blank" title="Smartphone">smartphone</a> or tablet, as well as your shelf.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxw9WEq2x3ZM4gKWLu0LgJRmdPMMwI8eUxc9Wn0HdyrtFK6Qx2-dJqjpAc_JBynmYlIa6ZI3fPS714pQqS1DscWXM62lBF4aHDwm7izAg_HJU0-PtU1k7Z9J8qbakYLHehgtafaHfPrp4/s1600/Schwab-cover.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Victor Schwab's How to Write a Good Ad is now available in book and paperback." border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxw9WEq2x3ZM4gKWLu0LgJRmdPMMwI8eUxc9Wn0HdyrtFK6Qx2-dJqjpAc_JBynmYlIa6ZI3fPS714pQqS1DscWXM62lBF4aHDwm7izAg_HJU0-PtU1k7Z9J8qbakYLHehgtafaHfPrp4/s1600/Schwab-cover.jpg" height="400" title="Victor Schwab's How to Write a Good Ad is now available in book and paperback." width="270" /></a></div>
<br />
<i>Of course, it's going to be a little bit - but you can wait, can't you?</i><br />
<br />
The scene is that I wanted to rush this out to you so the word would get out that these classic books are being re-published. As part of this, we are just half way through the list of distributors - 3 down, 3 to go.<br />
<br />
Already, we've put the book up as an epub, but as soon as the proof gets here, we'll also release the paperback on <a class="zem_slink" href="http://www.amazon.com/Kindle-Wireless-Reader-Wifi-Graphite/dp/B002Y27P3M%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dzem-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB002Y27P3M" rel="amazon" target="_blank" title="Kindle Wireless Reading Device, Wi-Fi, 6" Display, Graphite - Latest Generation">Amazon</a>, etc. (Nothing like being able to tab, underline, highlight, and dog-ear a real book in your hands, to my mind.)<br />
<br />
The point of this series is to enable you to have your own virtual "Boardroom of Experts" - having their books on your smartphone or tablet for rapid access. (And they can also be read on your computer, of course.)<br />
<br />
While I don't have time today, you are owed a review of this book. And there's some extra's to tell you about, but that is also yet another post.<br />
<br />
To say the least, when we publish 9 books by 8 authors all at once, it's faster than doing it one-by-one, but still takes awhile. Maybe we're used to having these guys around during the editing process, but it's not like they don't want to come and sit in your mind, too.<br />
<br />
So, just as fast as we can, they're coming at you.<br />
<br />
Subscribe by <a class="zem_slink" href="http://en.wikipedia.org/wiki/RSS" rel="wikipedia" target="_blank" title="RSS">RSS feed</a> or email - upper right - so you don't miss anything important...<br />
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